At The Paint Shop, we’re always looking to work with brands, talent, and creators who want to make a meaningful change, whether that’s exposing a previously unseen story or creating a product that will improve people’s lives. That’s why we’re so excited to be a part of the new Volcom For Everybody campaign. Volcom For Everybody is a brand new initiative at the company that is introducing new products with inclusive sizes. Their first product in the campaign is a brand new line of women’s denim.
Volcom’s passion for inclusivity and authenticity - allowing women of all shapes, sizes, and lifestyles to wear their clothing and be themselves - is driving their Volcom For Everybody campaign. We were inspired by Volcom’s vision, and decided that the visual effects in their social media videos needed to reflect their values. Our editors decided that the titles, which fly across the screen in each video, should be made using completely analog effects. During post production, we used a VHS tape to seamlessly integrate the titles into the videos.
Volcom is an amazing company with a powerful idea of a future in which every woman can find well-fitting clothing that matches their lifestyle. Their talent is just as passionate about helping everybody feel comfortable in their own skin. We’re so happy to see a major brand committed to that kind of female empowerment and body-positivity. It’s a cliche, but we are always looking to make the world a better place with our projects, and our work with Volcom For Everybody fits naturally within that vision.